•Data Analysis•Customer Segmentation
•Predictive Modeling •Experimental Design
The Yuhas Consulting Group is a consortium of professionals providing consulting services to a variety of commercial and non-profit clients. We pride ourselves in being able to translate the complexities of advanced mathematics to the needs of your organization.
Ben Yuhas, Founder
Founder
As a mathematician with extensive business experience, Ben Yuhas offers a unique blend of quantitative expertise and qualitative understanding of business practice. For over 25 years, Dr. Yuhas has been helping clients use data to generate revenue, save money and make better decisions. He has managed his own consulting firm since 1999 and serves clients in both the commercial and non-profit sectors. Dr. Yuhas has several publications and holds a United States Patent for a method of modeling.
Robin Pressman's background in political campaigns and issue advocacy connects the science of microtargeting with real-world campaign strategies. Before opening her own company in 2003, Robin served as senior associate at the polling firm Greenberg Quinlan Rosner Research. Pressman also has wide-ranging experiences designing and managing political, issue advocacy and grassroots campaigns.
Whether you are selling credit cards or mobilizing voters, the goals are often the same – identify your audience and determine what will motivate them. To cut through today's cluttered world, you need to deliver the right message to the right individual at the right time.
We transform data into actionable information. Our custom solutions aim to help you, acquire new customers and then engage, motivate and retain them. A deeper understanding of your business enables you to optimize your operations by targeting your resources more efficiently.
We find patterns in data that help you identify and understand the drivers of behavior. This can reveal opportunities and expose deficits. We offer expertise in a broad array of statistical algorithms and experience across a wide spectrum of domains.
We build models to predict the behavior of individuals so you can anticipate their needs. These models can identify who is likely to purchase, vote or attrite. Models are a combination of art and science, whose success come from correctly formulating the problem, understanding the data and choosing the appropriate statistical algorithm.
We identify groups with similar behaviors or preferences, so you can design your products and strategies to better meet their needs. A deeper understanding of the customer allows you to tailor your communications to create a relevant, compelling conversation.
We help clients integrate data analytics into their day-to-day operations to increase their efficiency and effectiveness. Experimentation helps us identify the combination of analytics and actions that perform best and identify opportunities for improvement.
We have worked with a broad spectrum of clients, including: