Business Focus
For our business clients, the focus is often on maximizing return on investment (ROI).
Our objective is to help our clients design and execute optimization strategies that leverage data.
Through better targeting, we enable you to use your resources more efficiently. These strategies extend to all stages of the customer life-cycle, from acquisition to account development and retention.
An essential component of our approach is a deeper understanding of customer behavior. What drives an individual’s response, level of usage, or attrition? The answer to this question can lead to the creation of predictive models that can anticipate future behavior.
Models help you perform smarter. If ten percent of your customers are generating 80% of your profits, we want to help you identify that ten percent so you can spend your retention dollars on those customers. If you can get better accounts by spending your acquisition dollars on certain prospects, we can help you identify those prospects.
In addition to selecting targets, we can help you define the best communication. Individuals are motivated by different needs and an effective conversation begins when you can speak to those needs. Through segmentation we can find individuals with similar behaviors and common needs.
Finally, we encourage the extensive use of a test and learn methodology to drive continuous improvement. Data-driven strategies rely on measurable objectives and accurate performance tracking. With this measure in place, you can begin to test alternative strategies and identify winners and losers.
With over 15 years of experience, we bring the best practices of quantitative analysis and data driven strategies. We have broad experience working with a spectrum of data sources in a range of industries. We have worked with data from credit bureaus, voter files, census, credit card transactions, airline reservations and contact history (mail, phone and web), from several industries, including telecommunications, banking, credit cards, travel, retail, non-profit fund raising and software development.
Our solid academic foundation and extensive experience provides a practical balance between quantitative analysis and qualitative judgement.