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Ben Yuhas

Dr. Ben Yuhas has extensive experience in using data to make better business decisions. His concentration is acquiring customers and developing profitable relationships. The objective is to identify and deliver the right message to the right customer at the right time.

With over 15 years of experience in data mining and analysis, Ben brings an in-depth understanding of all stages of the data life cycle: from data collection, organization and storage, to its transformation and use in a continuous learning environment. Learning is accomplished through the design and execution of statistically valid tests coupled with subsequent tracking and evaluation.

Ben has worked as both a consultant and end user. As the senior director of Database Marketing for Juniper Bank, he built database marketing capabilities to support all acquisition and portfolio campaigns. These capabilities include: customer segmentation, custom model development, test designs, and campaign analysis. In successive campaigns, the cost to acquire an account decreased by 78% and the use of below cost-of-funds introductory rates dropped by 90%. In 2001, Juniper was the second fastest growing credit card issuer. In 2004, Juniper was purchased by Barclays bank to serve as their entry in the US card market.

Prior to joining Juniper, he was a principal in IBM’s Global Business Intelligence Group and a senior associate at First Annapolis Consulting. In both positions he provided consulting services to Fortune 500 companies, ranging from database development to data mining and statistical modeling. He also redesigned business processes to use data more effectively. He has held previous positions with other card issuers, as the director of Neural Networks at AT&T Universal Card Services and vice president of Strategic Information at FirstUSA.

In recent years, Ben has been working to bring the sophistication of data-driven strategies to fund raising and voter mobilization. In 2004, he built micro-targeting models to support the Kerry campaign’s get-out-the-vote operations. The models used a combination of polling, voter file and demographic data to identify voters who were likely to support. The Kerry campaign used these models in states where party registration was not available, which resulted in millions of additional names for voter contact. These names contributed to a significant lift in turnout in such states as Ohio, where votes for the Democratic candidate increased by 25% from 2000 vote totals. In 2005, his models played a crucial role in Tim Kaine’s successful campaign for Governor of Virginia. Ben has measurably improved the yield on several fund raising programs through improved targeting and universe expansion.

Dr. Yuhas received his Ph.D. and M.S. in Electrical and Computer Engineering from Johns Hopkins University and a B.A. in Mathematics from the University of Chicago. He began his career as a research scientist at Bellcore in the area of applied statistics. He has an extensive list of publications and has edited a book on the application of neural networks to telecommunications. He has lectured internationally at conferences and executive forums.

Dr. Yuhas is experienced at navigating the complexities of customer relationship management. He has worked with both Fortune 500 and start-up companies to design, build and execute information-based strategies. He has met the technical and organizational challenges of executing tactical projects to implement a strategic vision. He can leverage your existing technology investment and shorten the time from marketing concept and measurable success.

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